Customer Centricity: We have a customer-first mentality with our guests, employees, retailers and community. We lead with yes and act in an environmentally, socially responsible and sensitive manner.

Perfection: We strive for perfection in everything we do. We pay attention to details. We strive to do the right things, the right way, all the time.

Authenticity: We stand firm in our beliefs; we are true to ourselves and do not take ourselves too seriously.

Quality: Quality is our top priority in everything we do. We take a long-term view and never cut corners. We never compromise.

Creativity: We empower our employees and encourage courageous communication to inspire creativity. We encourage meaningful internal collaboration that foster innovation.

Transparency: We are open, candid and transparent in all of our interactions.

Integrity: We maintain and exemplify highly ethical standards at all times. We expect this from ourselves and our partners.

We care about each other first and foremost as family, secondly as employees.

We employ a best idea wins philosophy.

We are a flat and apolitical organization.

We talk to people, not about them.

We communicate directly, candidly and honestly without interrupting others.

We are one company with one voice.

Bad news travels more quickly than good news.

If you are not serving our customers, you should be serving someone who is.

Executives are here to support our team, not the inverse.